Created and conceived by Ineke Ruhland, After My Own Heart is the first fragrance from the house of Ineke and is dedicated to that uncanny feeling of ‘finding yourself’, romantically or physically, in the perfect place. Delicate lilac blossoms are layered against verdant foliage and juicy raspberries, before coming to rest on a comforting and familiar base of sandalwood and musk with hazy, almond scented heliotrope for added nuance. 

As one of a small number of classically trained perfumers in the world, Ineke uses a time-honoured approach to developing new scents. In her perfumery studio, she uses notes such as lilac, magnolia, angel’s trumpet and peony for her eau de parfums. An enthusiastic gardener, she also derives inspiration from her collection of rare scented botanicals. Her passion for literature, design and the arts are reflected in every bottle. Through original photos, beautiful artwork and snippets of verse, Ineke crafts an intimate story for each scent. With seven fragrances to date, the Ineke line caters to those with a sophisticated appreciation for unique fragrance.